Attracting Customers with eCommerce Digital Merchandising

Mer Cortez June 25, 2020

Nothing screams, "Buy me!" more than storefront windows with visually appealing setups and perfect lighting. In eCommerce, those displays come in the form of the product page.

Although set in entirely different stages, both traditional and digital merchandising have the same end goal: to turn shoppers into buyers. The pressure is more massive for online companies because a visitor's attention span is much shorter, and several distractions are just a click away. The challenge lies in catching a shopper's attention within the first few seconds and keeping it.

What is digital merchandising?

Digital merchandising is the practice of arranging products online in a layout that appeals to a customer’s attention and, at the same time, highlights the product benefits and features. Traditionally, merchandising strategies are those that tap on a shopper's senses: the smell of freshly cooked food, colorful packaging for children's toys, and bright backgrounds behind style magazines.

Careful thought comes into arranging products in a way that persuades users to make a purchase. Even in eCommerce merchandising, there are factors to consider to make your online store appealing to the shopper. To help you get started, we rounded up a few eCommerce merchandising tips to boost your sales and keep your visitors.

eCommerce Merchandising Tips includes -

1. Optimize for all devices

You’ll never know what device your next buyer might be on, so it’s best to make your page compatible for every device possible. Whether it’s for laptop, mobile phone, or tablet, your layout must look enticing for each visitor that lands on your company page.

2. Fewer steps = bigger chance of purchase

When creating your page, we suggest cutting down on the steps your customer needs to take before finally confirming their orders. Otherwise, there's a risk of shoppers exiting the window because of the tedious check out the journey. You might also want to apply the concept of "short and sweet" to your product descriptions. The faster your customers can access important product information, the better!

3. Bestselling products come first

A common practice is to display bestselling items on the home page, but for a boost, you can also place these on top of your category pages. Ranking your products based on popularity will automatically work to your advantage because you’re offering your customers the best of the best. More than that, bestselling items have the badge of positive reviews and recommendations – something that today’s shoppers find incredibly valuable.

4. Display related products

Encourage visitors to check other items that could go well with what’s on their cart by displaying related products and recommendations. By doing so, you extend their time on your website and possibly offer an alternative if the current item they’re interested in doesn’t have all the features they’re looking for.

5. Try occasion-based bundling

You've probably categorized your items based on features, but it might be worth trying to bundle them according to where your shoppers typically use them. This practice will save them a considerable amount of time and further encourage multiple purchases during peak season. Curating items also builds your brand reputation as an expert and consumer trust, so that's a bonus that helps attract and retain your customers!

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